Yes Sir, No Sir. No More
For weeks now, one of the team here in the designmc studio, has been pestering to write a somewhat controversial article. This article is intended to be a reflection of the designers daily battle that we face, to be in creative control of the projects we work on. We shall call this article… Yes Sir, No Sir. No More.
So what is the article all about? I hear you ask. (well it’s certainly not about us all going back to school, although the subject matter may seem otherwise).
This article is an honest, and upfront, expression about the somewhat archaic mindset that designers face in our profession. What we are talking about specifically here, is the expectedly taboo subject of how the corporate mind views a designer.
As creatives it is our life’s passion to learn, grow and showcase creative solutions to the world. These challenges that require creative solutions, 90% of the time come from the corporate B2B sector. (Now don’t get me wrong… it is an entirely different challenge all together, when faced with working with other fellow creative mind clients). But lets focus on the corporate mind for now.
Without trying to sound like we are attempting a revolution here. We believe that its important, not just as professionals, but as a new age of entrepreneurial minds. That we give back a little open honesty to the way that we work. In the hope that this honesty, will in turn allow other professional fields to flourish when working with creatives.
(Now before we go any further here… if there are any corporate minds reading this right now, and think that this is wishy washy rubbish. You should leave. As we aren’t addressing dinosaur minds here).
For the rest of you…
I think the best way to express what we are aiming to achieve here, is to firstly give you this quote;
You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work
This is a quote said by Steve Jobs in 2005, when he was summarising his guiding principle in his life.
Now we know that everyone is now going to condemn us Apple using designers, for quoting a Steve Jobs quote. But please, hear us out….
The underlining poignancy to this quote, is that all of us designers and creative minds, think like this. We work with the utmost of passion, in everything we do. Irrelevant of whether what we are creating is for somebody else or not. It is always created from our deep seeded love of what we do.
Now imagine, if you can, someone stepping in (who isn’t a creative mind and hasn’t dedicated their life to their knowledge), and tells you to do it their way. The scenario normally goes…
- The designer is asked to create a solution to a corporate conundrum
- The designer comes up with an array of unique, and new thinking, solutions to the conundrum
- The corporate mind steps in, and tells the designer they must do an idea that they have come up with instead.
Im sure that in this moment, the designers reading this now will all be nodding in agreement. The corporate minds of you out there, will probably be thinking “stop your wining, and being precious about your work”. Well guys… that there lays the problem.
We are not expressing this to be anarchistic. Not in any way. We are expressing this, because not only do we want to showcase our work to the best of our abilities. But in allowing a designer to do what we do best, the corporate world too will flourish, and new industry leaders will stand up above the crowd.
Why will you stand up above the crowd?
Because your approach and output, will be new / unique / modern / fresh / inspiring / clever / engaging… the list goes on. (You see, us designers can also write good lists).
The long and short of it is this… how angry and fed up would you be Mr. Corporate mind, if a designer came to you and told you how to do your job?
We aren’t saying here that we have the exact right solution from the off, to every brief we are given. Of course a project requires communication and collaboration, in order to achieve the very best results. (Christ, we have NO IDEA what the projected yearly analytics of that global data company is). We need to work closely with the client in order for us to get an understanding of that. What we are saying here is, once that understanding of requirement is conveyed… let us do what we do best, for you.
The world will fast become a much more visually engaging and insightful place. But this will only happen when the old understanding of corporate interpretations of what is design, gets moved on from.
Yes, that infographic needs to show all of the in’s and out’s of the project data… but, that infographic doesn’t have to look like it is straight out of the 80’s.
Yes, that poster advertisement does need to convey the new tax percentages… but, it doesn’t need to look like it is firmly part of the nanny state.
As a final point… (to this rant being concluded)
Design is so much more than pretty pictures. There is a whole raft of thought processes put into each and every piece created. Everything within that design, is there for a reason. So, before you shoot those creative thoughts down… take a little time to see them for what they are.
Oh, and by the way… we are creating those pieces of design to elevate ‘your’ business in your field.
Be different. (It isn’t so scary).